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Post on the go
Australia Post provides a number of well-known and highly-used functions via its corporate website. With web-enabled mobile devices now a part of everyday life, it was only natural to extend such functions into the mobility space. Together with Deloitte, Australia Post has created two compelling mobile offerings for the iPhone and the wider Smartphone community: a dedicated iPhone application and a mobile website, both of which provide users with ‘Post on the go’.
The project was delivered in 10 weeks due to the close and collaborative working relationship between Australia Post and Deloitte. The mobile website was an important element to the overall solution – ensuring users of Blackberry and Android devices are catered for – along with iPhone users who wished to use a browser rather than a downloaded application.
Popular functions such as Postcode Search, Postcode Calculator and Track my Item, allows users to access the same real-time information as the Australia Post corporate website, providing a seamless experience for users on a varying broad spectrum of devices. Another innovative function of the app is ‘Find Us’ – which makes use of the device’s GPS co-ordinates and Google Maps to locate the closest Australia Post Street Posting Box or Post Office. The data interface for Find Us, provided by Map Data Sciences, ensures that accurate location data can be provided to users on every map movement.
Public reaction to the new iPhone application and mobile website is a testament to the key role that Australia Post plays in everyday Australian life – it quickly rose up the popularity charts of Apple’s App Store, making it the top app in the Business category for approximately three months. The tactical approach of delivering a native Smartphone application for the dominant market device and a mobile website (catering for a broader set of devices) has paid off – mobile traffic has dramatically grown and the capability is seen as complimentary to the corporate website. Australia Post’s new offering has improved convenience and experience for its large online user base, and has provided a new connection to customers with increasingly mobile communication needs.
